Came across these two Shanzai Convenience stores on opposing sides of a busy Nanhui intersection yesterday. I wonder which one dupes more customers? Both of these Japanese chains have huge presences in China; Lawson’s has over 300 stores in Shanghai alone, and Family Mart has nearly 400 outlets in Shanghai. With such a huge investment, I wonder how much they appreciate their brand equity getting hijacked and dilluted by these knock-off branches?
Posted via email from jeffreyjdavis’s posterous
by Jeffrey J Davis
Great catch Jeff – certainly saw a lot of both stores in Shanghai, now I’m struggling to recall if any might have been counterfeit.
Greg – Every Lawson’s or Family Mart I have ever seen in Shanghai proper is legit. These were in Nanhui , about 30km out of town S on the Pudong side.