Came across these two Shanzai Convenience stores on opposing sides of a busy Nanhui intersection yesterday. I wonder which one dupes more customers? Both of these Japanese chains have huge presences in China; Lawson’s has over 300 stores in Shanghai alone, and Family Mart has nearly 400 outlets in Shanghai. With such a huge investment, I wonder how much they appreciate their brand equity getting hijacked and dilluted by these knock-off branches?
by Jeffrey J Davis