Several days ago on a trans-Pacific flight I read two interesting articles in the same newspaper. One was an analysis of the most recent jobs and unemployment report from the US, in which most analysts were puzzled by the lack of real job creation and economic growth. The other article was about yet another IPO filing for a hot up and coming Social Media technology company, this one in the social gaming space. The company, Zynga, is growing rapidly, is profitable, and generates almost $1B of annual revenue from the sale of “Virtual Goods” in games embedded in Facebook. I am an avid user of Facebook, but I must admit I’ve never played Farmville or any of the other Zynga games, I have no idea what virtual goods I would buy, how much they would cost, nor what redeeming benefit they would have for my life. So I am probably unqualified to comment. But I just worry that too much of the focus and excitement in the US technology and innovation media is on companies which will not create much lasting economic value. But let’s face it, a virtual cow in Farmville is even less meaningful than a tulip bulb, and I struggle to come to grips with how a company making virtual goods can support a $20B valuation with any intellectual honesty.
I am a manufacturing guy by background. I have run factories and now I run a real business, making real products that solve real problems for real people. Of course I am in it to make money for my company and hopefully money for myself. But by operating non-virtual assets, I am also able to see the much broader economic benefit that my business provides. In addition to the personal salaries earned by over one thousand employees at my six manufacturing operations in US and Europe, there are the employees’ incomes, the company incomes, and the reinvestments of my suppliers, my suppliers’ suppliers, my logistics partners, etc. Manufacturing of “Non-Virtual Products” creates lasting value in our economies. Additionally, where there is value creation, there is inevitably taxation, which helps to solve the major budget crises which the US is facing right now.
On the other hand, a technology based social media or smart phone app start-up has a much smaller trickle down impact on the economy. As Thomas Friedman recently noted, the number of employees is typically much smaller and the resulting supply chain impact is minimal. Sure, the local Starbuck’s, web hosting company, Pizza takeout joint and foosball table distributor get some lift from a new tech startup, but the overall stimulus to the economy is much smaller. And while it may be much harder to quantify, I do not dispute that many successful tech companies offer products or services which create value for their users via increased productivity, group buying, etc. But I really struggle to find much meaningful tangible, lasting economic value creation in a producer of virtual goods. Many, many hot tech startups have been invested, exited and subsequently evaporated in the prior Web 2.0 and current Social Media technology inflatable balloons. For many of these companies, the net aggregate cash flows once the music stopped and the dust settled flowed from users and customers into the pockets of founders and VC’s. Don’t get me wrong, I’m all for people getting rich from their work, I’ve been trying unsuccessfully to do it for almost 30 years. But it feels a little bit like a Ponzi scheme and I do not think it’s a sufficiently robust way to drive true lasting economic recovery.
The US remains one of the most innovative countries in the world. We have great research and key technologies which can create real value for society in such industries as alternative energy, green chemistry, advanced materials, high efficiency transportation, smart grid power distribution, pharmaceuticals, water purification, etc. Each of these industries could be a real starting point for sustained economic vitality and renewed competitiveness for the US. Regional hubs and corridors for key technologies could fuel synergy and innovation. Real technologies could evolve into real production plants which employed real employees and supported real supplier ecosystems. Rest assured, we would still need founders, management teams and VC’s who would earn well-deserved wealth, but in a non-Ponziconomy, they wouldn’t be the only ones.
Last week, I attended some meetings up at the Homestead Resort, in the Allegheny mountains of Virginia. (It’s a great venue, by the way, with a real historic Jeffersonian flair and a beautiful backdrop). I drove up from my office in Greensboro, NC, taking a lovely scenic drive over rural Virginia highways. As usual, I let Google Android Navigation guide me on the journey, which appeared to be a relatively straightforward shot, primarily on Virginia Highway 220 for most of the way.
As I neared my destination, Google Navigation decided that it was better for me to leave familiar Highway 220 and take this route over the mountain instead. ”No problem” I thought, Google Nav had never done me wrong. The road quickly degraded into a roughly paved, un-marked road, marked only as Route 606. Ominous signs indicated “No Vehicles over 25ft, Buses and Trucks strongly discouraged” and “Not recommended for GPS Navigation”. The last one threw me somewhat; was the route somehow underground or underwater? Anyway, I forged on and figured I would just turn back if it somehow became impassible. (I drive a BMW M3, not the Magic Schoolbus, so I figured I could probably make it).
Despite a narrow 1.5 lane road with no marking, no guard rails and switchbacks galore, I ended up being so happy that I took the road less traveled. The views were staggering, green lush mountain forest as far as the eye could see, and I had the road to myself, only passing one other car on the whole route. I was able to drive much “more aggressively” than normally recommended in Virgina, the land of illegal radar detectors. The adrenalin from the switchbacks and the fragrance of a moist spring forest really inspired me.
Routine and convention dull our psyche and our innovative capability. Your mind has a tendency to just check out if you are executing a routine task or driving a familiar itinerary that you can do in your sleep. The next time you have a chance, don’t drive to work via the same route you always take. Take a detour, roll down the windows and really take in your surroundings. Notice all the things you never noticed before. Tomorrow when you get up, don’t go to your normal daily staple of websites / blogs, StumbleUpon randomly or wander around on Tumblr to see something new and inspiring. Walk to lunch, instead of driving, and take it all in.
Innovation is all about recycling and synergizing other inputs and ideas from your environment. The more chances you have to charge your RAM with fresh inputs and stimuli, the better chance you will have to come up with something creative.
Take the road less traveled. I guarantee you, you will be more motivated and innovative once you get to your destination.
All of us have had the unpleasant experience of coming across roadkill. Although I’ve never seen empirical evidence, I’m pretty sure that most of these victims never intended to end up the way we found them. Most of these unfortunate endings happened because of a desire to move beyond their previously inhabited core space into a new and adjacent space, and a lack of understanding of the potential risks inherent in this shift. They had a desire to move, evolve and grow, but did not consider the consequences fully enough.
Potential mistakes they made which might have led up to such tragic endings:
Don’t get me wrong, there is often a strong imperative to get to the other side of the road for any number of reasons. Just because there is risk, does not mean that the transition might not be required or desirable. But a strong analysis of risks, potential scenarios and a well-timed plan, executed decisively, will help ensure that your business does not die an untimely death.
Don’t let your business become roadkill!!
Came across these two Shanzai Convenience stores on opposing sides of a busy Nanhui intersection yesterday. I wonder which one dupes more customers? Both of these Japanese chains have huge presences in China; Lawson’s has over 300 stores in Shanghai alone, and Family Mart has nearly 400 outlets in Shanghai. With such a huge investment, I wonder how much they appreciate their brand equity getting hijacked and dilluted by these knock-off branches?
Although this pyramid is simple, the concepts presented as raw data progresses to information to knowledge and ultimately wisdom kind of clicked with me. In a data rich, yet information starved environment, having decision support teams with these types of skills and design sensibilities allows us to be better business leaders.
Do your business systems feed you data, or information which enables knowledge, and sound decision-making? Can organization and design of information visualization help you get to the crux of the issue quicker?
From the always lovely Information Is Beautiful Blog
This very cool infographic (Originally hosted at blog.kissmetrics.com) details the many unsuspected ways that color can impact emotion and hence buying behavior. We all know that we tend to have a “connection” with various colors and that brands have connections with colors (John Deere Green, Coke Red) , but we probably don’t think very often about how marketers use these color affinities to shape our purchase intent.
I used to work a lot with color back in the GE ColorXpress days, and trust me there are entire groups like the Color Association that do nothing but plan and forecast color trends in industry. It’s really quite fascinating. So if you somehow feel “drawn” to a product for no explainable reason, think about the role that colors may have in your decisions.
Finally my dream job, commercializing two things I’m passionate about, Wind Energy and Kiteboarding.
Take a huge oceanic catamaran, stick a hydroelectric turbine underneath it, and hitch it to a 6.5 million-square-foot parafoil flying nearly a mile in the air. That’s a Korean research team’s new proposal for generating gigawatts of clean energy.
As the parafoil pulls the boat, seawater would be forced through the turbine, which generates electricity. The 800 megawatts of electricity produced would separate seawater into hydrogen and oxygen by electrolysis, and the hydrogen would then be stored on-board the ships.
I sure hope that 720,000 meter foil is water relaunchable!!!
Read the full story at Wired Science.
IN A NUTSHELL: Regardless of the subject or the metric, you are either getting better or getting worse, you can’t be just “holding your own.” |
“Time Changes Everything.” “Everything Changes Over Time.” Said differently, or more technically, most things which you can measure can be considered as a function of time. This applies to most personal metrics:
as well as to most business metrics:
As a leader, when you ask people in your company how well you are doing on a certain key metric, they rarely tell you that things are rapidly getting worse. I’ve found that they also tend to under represent areas where you are doing well. I’ve found that the most common answers you are likely to hear are mediocre answers such as “it’s stable”, “it’s doing OK”, “so-so” or “we’re holding our own.”
Well, if these answers are similar to the answers you usually get, I have a news flash for you. Your people are LYING to you! Here’s why. To get slightly technical again and take you back to Calc I, the slope of any function F(t) is defined by its first deriviative, F’(t). The only points where the function is not either increasing or decreasing are the local maxima or local minima, the points where F’(t) is equal to zero. Everywhere else, the function is either increasing or decreasing. Do the math!!
So other than for the occasional brief millisecond, your business has to either be constantly getting better or worse. If your people can’t tell you with conviction that things are getting better, chances are they are probably getting worse and you need to get on it!! Challenge those First Derivative assertions!! Keep the velocity positive!!
IN A NUTSHELL: Part 3 of a 3 Part Series: Your people are your most mission-critical resources, where do you have blind spots or weaknesses due to unplanned talent losses?Part 1 of this series can be found here. Part 2 of this series can be found here. |
We all know that a business doesn’t run without the people that keep it running. We also know that people aren’t a “fixed asset” in the sense that they aren’t permanent. They don’t work in one job forever — they get promoted internally, they get recruited away, they get fired, they quit, they get sick, they even die sometimes without clearing it with their manager first. Given the fact that we know intuitively that people can be a vulnerability, it’s sometimes amazing how much of the firm’s intellectual capital we allow to be concentrated into the brain of one individual, with no clear backup plan.
How many of these people work in your company? (Names changed to protect the innocent):
Now what would happen if you showed up Monday and one of these people’s chair was empty? What would happen to your business if a key piece of your talent pool was no longer part of your team, regardless of the reason? First, let’s address generically your potential backup plans that you (should already) have in place:
There are several ways that may help you to get a sense that someone could be leaving:
Ultimately, you need to have a backup person for every key talent in your company. Ideally, everyone is so satisfied with working for your company that they work until a carefully planned retirement date. Neither of these dreams happens very often in reality. Careful planning can help you minimize the potential downsides of the organizational reality. Please share your experiences with managing these types of risks in your business and any tricks or tips that you have developed.
IN A NUTSHELL: Part 2 of a 3 Part Series: Think analytically about potential weak spots in your ongoing business operations to identify potential vulnerabilities and to proactively develop contingencies.
Part 1 of this series can be found here. Part 3 of this series can be found here. |
Most companies rely on a complex network of interwoven systems, processes and business relationships to support their daily operations. Whether your company is small , somewhat self-contained and relatively simple, or a large complex globally distributed manufacturing operation, you are highly reliant on a number of interlinking pieces which must mesh perfectly for your company to run continuously as designed. No one is truly self-sufficient in today’s global economy. Take a look at the number of different accounts in your Accounts Payable ledger if you don’t believe me. A lot of things have to go 100% right every day for your company to run smoothly.
The economic downturn has had a devastating impact on almost every company. Many companies are failing or have ceased to exist. The companies which have survived have almost universally taken drastic actions to reduce costs, reduce employment levels, elminate waste and streamline their operations. While this is undoubtedly healthy for these firms and for the economy as a whole in the long run, one unavoidable but potentially under-appreciated aspect of this LEANing out is that the risk profile of most companies has increased to some degree. Typical cost savings strategies such as reducing inventories, lengthening preventative maintenance cycles, lowering general employment levels, reducing delivery frequencies, etc. are all smart cost saving moves, but all have the impact of increasing the risk level of that company’s ability to execute its mission flawlessly. Although each individual action may be negligible, if your company relies on 50 other supporting cast member companies / partners to conduct your line of business and they have all increased their likelihood of failure by 1%, your overall “rolled throughput yield likelihood of success” level has decreased by nearly 40% as a result (99% ^ 50 = 60.5%).
It’s helpful to reassess all the cogs in all of your wheels and to think through the likelihood of a failure in any piece that could cause a business interruption. A good brainstorm of “What could possibly go wrong?” around the standard “5 M’s” of an Ishikawa or Fishbone Diagram may get you started on a list of things to consider:
I don’t think you have to be overly exhaustive in this brainstorm, but you and your team should be able to come up with 30 – 50 things which are potential issues to consider. Please do not get lulled into the trap that “that could never happen to us”. For many companies, Fragile is the new normal.
Once you have a laundry list of potential issues, you need to screen them to determine which ones you really need to deal with and plan for. Although rigorous, the best tool for segregating the critical issues from the less worrisome possibilities is the Failure Modes and Effects Analysis. A detailed analysis of the use of this tool is far beyond the scope of this post, but you can find a good overview from the American Society for Quality Control. In essence, with an FMEA you are objectively ranking three critical dimensions of each potential failure mode in your business on a scale of 1 (least risky) to 10 (most risky):
I don’t think you need to be overly picky on these ratings but I would advise applying them as consistently as possible with some measure of team collaboration. Once you have established ratings for each aspect of each potential failure, multiply them to obtain a composite Risk Prioritization Number (RPN), which will be a number between 1 and 1000. I recommend that you and your team develop solid plans for any risks with a composite RPN over about 300 and for any issue with a Severity rating of 7 or above. In general, you will be developing plans to reduce the likelihood of Occurrence or the ability to Detect and Deal with the Issue, as the Severity can only be reduced by redesigning your business model in most cases. You can find a number of useful Excel templates and guidelines for conducting an FMEA at the FMEA Info Centre.
I urge you to keep this exercise in perspective. You are assessing business continuity risks, not designing a Lunar Lander Module. Don’t get stuck in the weeds as you brainstorm or prioritize. You don’t need to overdo the precision and complexity of the analysis, but I hope that you will find that open minded brainstorming, objective assessment and then a structured prioritization tool like FMEA may help you proactively implement risk mitigation plans that improve the likelihood that your business continues running “without a hitch”. Good Luck, and please share your experiences in the comments.